Guadalajara's
City Government



| BRAND PROJECTION | STORYTELLING | MEDIA PLAN | ANIMATION VIDEOS |




Suma Vida is a non-prof it association, which focalizes in organ donation.

Our focus consisted of designing public policy, socialization, and implementation of a strategy to enable hospitals as first contact spots for receiving organs. A socialization campaign was put into effect to increase the number of people willing to be organ donors, in this way, signif icantly increasing the number of donors in Guadalajara. This project is currently under revision to be implemented nationwide.