In 2020, Alicia Global and SIPI FUND's alliance began to support startups in health, food, biotechnology, and fintech.

SIPI FUND is a club of investors and private equity funds that help startups with high social impact and technological innovation connect with capital to carry on with their projects. We contributed to the design of commercial strategy, communication, digital marketing, and branding. Together, we can accelerate raising investment, market placing, sales, and internationalization of technology-based ventures in Mexico.

As part of this alliance, we worked on redesigning SIPI FUND and SIP Innovation's branding to reflect their mission to help transform or evolve startups and give them all the necessary tools to embark on their path.

Simultaneously, we made a strategy for their social networks and website to communicate the brand's specific needs. Such as making themselves known to the general public and achieving their positioning or recognition in search engines to attract more investors and entrepreneurs, and linking with other institutions of the national and international capital investment ecosystem.

We are proud to know that we have created an alliance to provide our strategic communication services to SIPI Fund's startups. All this to provide support in the different stages of project development and thus, attend to their business needs to focus on solving high-impact problems in the society that we live in.