Aquí Nadie Truena
(traduction: Nobody goes to bankruptcy here)
| COMMUNICATION AND MEDIA STRATEGY | SOCIAL NETWORKS | WEBSITE DEVELOPMENT |
Aquí Nadie Truena is an initiative to raise awareness to consume local products and services due to the crisis brought by # COVID-19.
We began to work with a group of restaurateurs to design a communication strategy in social networks and digital media. The consumption of local products is encouraged through online platforms, everything as a result of social distancing. The first part of this strategy consisted of communicating the union of forces between restaurateurs and merchants in the city, proposing to change companies in the same industry significantly. However, we quickly understood that the strategy focused on that business profile wouldn't be enough, so we began a public relations phase to give visibility to the union message. We managed to expand it to all local, national, and international business areas, thus uniting a large part of the population's shared benefit. As part of that strategy, we created a video to relate to all the people going through the same situation. We added a plan to share it on different digital media, which led us to go viral and turn #AquiNadieTruena into a trending topic in the first hours of its launch.